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IPG Media Lab
The media futures agency of IPG Mediabrands
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Social Media
Richard Yao
in
IPG Media Lab
Jun 21
Social Media At a Crossroads of Cultural Backlash & Generative AI
It’s the end of the world for…
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4
Richard Yao
in
IPG Media Lab
Jul 14, 2023
Threads Is An Overnight Success — Now What?
Some quick follow-up notes on the prospects of Meta’s…
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778
33 responses
Richard Yao
in
IPG Media Lab
Jul 7, 2023
Social Media Enters Interregnum
It’s the end of social media as we know it, but the future remains unclear — What does it mean for brands and advertisers
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25
Richard Yao
in
IPG Media Lab
May 4, 2023
Social Media In Flux: Existential Threats and Generative AI’s Impact
Key questions about the future…
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355
12 responses
Richard Yao
in
IPG Media Lab
Dec 16, 2022
Ten Questions on Tech & Innovation for 2023
Highlighting key aspects of digital media and innovations…
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106
2 responses
Richard Yao
in
IPG Media Lab
Nov 4, 2022
Elon Musk Officially Bought Twitter — Now the Real Drama Starts
Unpacking the immediate aftermath of…
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Richard Yao
in
IPG Media Lab
Jul 21, 2022
Gen Z Wants to BeReal, and Brands Need to Keep Up
Gen Z’s embrace of alternative social platforms is…
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5
Richard Yao
in
IPG Media Lab
Nov 4, 2021
Facebook Stumbles Into the Metaverse
What brand marketers need to know about Facebook’s corporate…
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3
Scott Elchison
in
IPG Media Lab
Jul 15, 2021
Lab Podcast — Episode 120
The “Turducken” Future of Social Media
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Richard Yao
in
IPG Media Lab
Jun 30, 2021
The Diverging Futures of Social Platforms
Charting the development trajectory of major U.S. social…
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5