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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Meet Ello, The Anti-Facebook That’s Blowing Up Right Now

Facebook has done a lot to aggravate its users this year, so it’s not surprising to see that someone has finally come up with another anti-Facebook social network. Ello promises a business model opposite of Facebook, i.e. ad-free…


Twitter Effective For Driving App Downloads

Twitter may not have a wider reach than Facebook, more U.S mobile users than Instagram, or more social TV activity than Tumblr. But the blue bird reportedly excels in driving app downloads through its ad platform, especially lifestyle apps. Its ability…