MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media…
What HappenedFacebook’s first order of ad business in the new year is to ramp up its in-stream video ads. The social media giant has started testing 15-second-long mid-roll ads inserted in between videos select…
What HappenedFord is teaming up with the CW network to target young Millennial audiences on Twitter. The automaker is committing to pre-roll ad spots on select videos posted by CW’s official Twitter account in a first-ever Twitter…
What HappenedInstagram today launched a live event-based video channel that calls to mind Snapchat’s Live Stories. Appearing in the Explore tab in the Instagram app, the new feature uses an algorithm to curate user-generated videos from concerts…
What HappenedIn its latest update released on Thursday, Instagram overhauled its Explore tab with a slew of new video channels. Among them is a personalized “Videos You Might Like” feed that draws recommended video posts…
YouTube is betting big on its original programming investing 200 million dollars to produce over 100 channels, including a recent talent competition called The You Generation. The Simon Cowell/YouTube collaboration asks users from over…
Twitter Buys Vine, A Video Clip Company That Never Launched