Sony

Sony Creates HoloLens Mixed Reality Game To Promote New Smurfs Movie

What Happened
To promote the release of the new Smurfs reboot movie, Sony Pictures is inviting moviegoers to explore the Smurfs village in a mixed reality generated by Microsoft’s HoloLens headsets. Collaborating…

Sony Sponsors NCAA “Boss Button” For March Madness Viewers To Promote PlayStation Vue

What Happened
Sony took a fun and unorthodox way to promote PlayStation Vue by creating a branded “Boss Button” for basketball fans who are watching the NCAA March Madness games at…

Sony Pictures Launches AI-Powered Chatbot To Promote Resident Evil Movie

What Happened
Sony Pictures has created an AI version of the Red Queen character from its film Resident Evil: The Final Chapter to promote its impending theatrical release. Partnering with artificial…

Taco Bell And Sony Set Up NYC Pop-Up To Showcase PlayStation VR Experiences

What Happened
Taco Bell is teaming up with Sony to combine the power of tacos and virtual reality in a joint marketing campaign. The two companies set up a pop-up arcade in New York City this week to…

Sony Pictures Found A Workaround To Run 360 Video Ads On Snapchat

What Happened
Snapchat has yet to support 360-degree video in its app, but Sony Pictures has found a workaround to incorporate 360-degree video into its ads on the messaging app. To promote its upcoming thriller…

Sony’s Crackle To Develop Ad-Supported VR Content

What Happened
Sony’s free, ad-supported OTT content service Crackle is launching a VR initiative to gain an edge over the other streaming services. According to Sony, it is planning to launch a virtual theater experience and will offer…

The Trigger CES: Jack Lo, Sony