Sonya Rosas

Augmented reality is everywhere right now. Some are questioning whether it is a fad, or could it be a viable tool for marketers. Yes, there are some technical bugs to be…

April 1, 2009–The Los Angeles Planning Commission voted last week on a new city ordinance to deal with digital billboards and supergraphic advertising, after the court ruled the city’s 2002 billboard law unconstitutional last year. The vote was deadlocked, so…

Getting into the hearts and minds of consumers and defining core motivators for purchase is more important than ever. This week in Los Angeles Envirosell presented “The science of Shopping Conference 2009.” Envirosell researchers and consultants from several regions including…

The Digital Signage Expo (DSE) has been an informative resource for insight into the current and future opportunities for marketers in digital out-of-home. This year’s conference in Las Vegas was no exception, but agencies and marketers…

This is part of our best-of 2008 series, previously featured on our newsletter, Advance.

There have been some great steps forward for Digital OOH this year, especially for video networks. The first bit of good news came from the…

There have been some great steps forward for Digital OOH this month, especially for video networks. The first bit of good news came from the Out-of-Home Video Advertising Bureau (OVAB) which released the highly anticipated Audience Metrics Guidelines during…