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Thomas Trudeau in IPG Media Lab

Jun 2, 2023

Gen Z’s Impact on the Future of Sports

Get ready for more speed, wider distribution, and clearer brand…

1 response

Richard Yao in IPG Media Lab

Nov 11, 2022

Now Streaming: Live Sports with Ads

With Apple, Amazon, and Netflix all pursuing live sports content…

Benjamin Hone in IPG Media Lab

Aug 6, 2020

The Return to Sports

How the return of live sports content will impact the shifting TV landscape

IPG Media Lab in IPG Media Lab

Nov 21, 2019

The Great Realignments of Sports Viewing

How sports viewing will evolve in the streaming age & the…

Scott Elchison in IPG Media Lab

May 31, 2018

Lab Podcast: Episode 17

Legalizing Sports Betting & Its Media Implications

Richard Yao in IPG Media Lab

Feb 22, 2018

The Unraveling of Live Sports TV

Unpacking the contributing factors and how brands can respond

IPG Media Lab in IPG Media Lab

May 22, 2017

MLB Brings Popular “At Bat” App To Daydream VR

What Happened
Major League Baseball (MLB) is bringing its popular At Bat app into VR for an immersive and interactive viewing experience for baseball fans. Soon to become available on Google’s Daydream VR platform, the app lets fans watch live…

IPG Media Lab in IPG Media Lab

Feb 13, 2017

Molson Canadian Packs VR Viewers Into Its Beer Cases

What Happened
Canadian brewing company Molson is targeting hockey fans with a VR hockey experience that they can unlock with the makeshift VR viewers that Molson is including in some of its beer cases. Lucky customers will be able to use…

IPG Media Lab in IPG Media Lab

Sep 19, 2016

Twitter’s First NFL Livestream Posts Decent Viewership And Leaves Room For Improvement

What Happened
Last Thursday, Twitter live streamed the first of the ten NFL games it scored in April, attracting over 2.3 million viewers in total. While a decent viewership for a…

IPG Media Lab in IPG Media Lab

Sep 14, 2016

Fox Sports To Broadcast Live Football Games In VR

What Happened
Following the deal it inked with NextVR in February to develop VR content from sports events it broadcasts, Fox Sports is now teaming up with live-streaming startup LiveLike to broadcast some of its upcoming collegiate football…