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Sports Betting
IPG Media Lab
The media futures agency of IPG Mediabrands
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Sports Betting
Thomas Trudeau
in
IPG Media Lab
Aug 17, 2023
Sportsbooks as Media Companies
Brands can reach sports audiences via online betting platforms; beware…
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Richard Yao
in
IPG Media Lab
Nov 11, 2021
Vices Gone Digital
The pandemic has not only pushed the vice industries online, it has also…
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Richard Yao
in
IPG Media Lab
May 24, 2018
What the Defederalization of Sports Gambling Means for Marketers
From a boost in live sports viewership to potential boon to esports
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