Spotify

Lab Podcast — Episode 35

Why Spotify ❤️ Podcasts

Spotify Debuts First Vertical Video Ad In Branded Moments

What Happened
Spotify unveiled its first vertical video ad unit for mobile listeners to appeal to mobile advertisers. Brands advertisers can purchase the mobile-optimized unit in Branded Moments, an ad product Spotify recently…

Spotify Now Lets Brands Sponsor Its Popular Playlists

What Happened
Spotify has introduced another ad product for brands to connect with its over 100 million users worldwide. Brands can now sponsor some of the most popular playlists curated by the music streaming service, with a message…

Why Spotify Is Making 12 Original Video Series

What Happened
Leading music streaming service Spotify is diving deeper into video content with the announcement of 12 music-centered shows coming to its platform. The slate of original content includes Spotify’s first scripted show…

Spotify Extends Full-Screen Display Ads To Mobile

What Happened
Spotify is bringing its full-screen desktop display ads to mobile in an attempt to grab more attention of mobile users. Starting today, the music streaming service is offering a new mobile ad unit dubbed Overlay Mobile, which…

Event Recap: IAB MIXX Conference 2015, Day One

To kick off this year’s Advertising Week, the Lab attended the IAB MIXX conference held at Crowne Plaza Hotel in New York City. Here are some highlights from the first day of the event, which was focused on the importance of consumer experiences in…