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Starbucks

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Mar 31, 2017

Starbucks Tests New Concept Store That Only Takes Mobile Orders

What Happened
Starbucks is reportedly planning to open a concept store at its Seattle headquarters as it tests how to best serve mobile-oriented customers. This new Reserve store will be dedicated to mobile orders…

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Mar 9, 2017

Starbucks Enhances Mobile Reward Program With Bingo Game

What Happened
Starbucks added a new feature in its mobile app to make its already-popular rewards program more addictive. Aptly named Bonus Star Bingo, this new feature adds a gaming twist to its mobile rewards program, prompting…

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Jan 30, 2017

Alexa Can Now Take Your Starbucks Orders

What Happened
Starbucks has updated its mobile app to bring new voice-ordering features to its iOS app. Dubbed “My Starbucks Barista,” the new feature that will let customers order drinks with voice commands by speaking to a virtual AI barista. If they…

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Dec 15, 2016

Toyota, Taco Bell & Starbucks Make Play For Branded Content

What Happened
More and more brands are embracing branded and sponsored content in order to reach the increasingly distracted customers. This week alone saw three big brands making a play for content marketing. Toyota is…

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Dec 8, 2016

Starbucks Previews Chatbot Service; Partners With WeChat For Mobile Gifting

What Happened
After turning its U.S. stores into sponsored locations in Pokémon Go to drive visits, Starbucks is doubling down on its mobile initiatives with two big moves. First, the Seattle-based…

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Dec 7, 2016

Sprint And Starbucks To Sponsor Pokémon Go Locations In U.S.

What Happened
While the craze of Pokémon Go has expectedly winded down a bit from its feverish launch this summer, there is no denying that this location-based mobile game still holds much potential for brands to explore…

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Aug 29, 2016

Starbucks Launches Facebook Chatbot To Hype Pumpkin Spice Latte

What Happened
Summer is nearing its end, so Starbucks has already started hyping the impending return of its best-selling seasonal product Pumpkin Spice Latte with a chatbot on Facebook Messenger. The bot is designed as…

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Jun 16, 2016

Starbucks Creates Add-In For Microsoft Outlook To Court Business Users

What Happened
Starbucks is looking to insert its brand into the most popular email client among enterprise users with an extension. Introduced at Microsoft’s Build developer conference in March, the Outlook…

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Apr 15, 2016

How Starbucks Is Promoting New Loyalty Program On Snapchat

What Happened
Earlier this week, Starbucks rolled out an update to its popular mobile app, which came with a revamped loyalty program. Now, the Seattle-based coffee chain is promoting the changes with a sponsored selfie lens on…

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Oct 9, 2015

Apple Pay Is Coming To Starbucks And More

What Happened
Apple Pay continues to gain momentum as Apple announced today its planned roll-out in Starbucks, KFC, and Chili’s locations across the country. Apple’s mobile payment solution will be tested in a few select Starbucks outlets later this year…