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IPG Media Lab

The media futures agency of IPG Mediabrands

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Mar 8, 2015

Instagram Debuts Crucial New Features for Brands

Read original story on: AdWeek

After using Instagram as a digital billboard for years, brands on Instagram can now finally drive traffic to webpages of their choice via the new “Learn More” button unveiled yesterday…

Digital Storytelling: NYT’s ‘Snow Fall’

To see an example of a newspaper innovating their digital offering, check out the New York Times’ special Snow Fall project. Using interactive graphics, media and a well written narrative, snow fall details a freak avalanche in Washington State but more…