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IPG Media Lab

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Streaming Music

Richard Yao in IPG Media Lab

Apr 25, 2019

The Future of Audio Media

Examining the current audio streaming landscape and future value drivers

2 responses

IPG Media Lab in IPG Media Lab

Feb 23, 2017

Pandora To Launch Dynamic Audio Ads and Sequential Messaging

What Happened
Pandora is planning to bring dynamic creatives to audio ads. The streaming service is teaming up with UK-based dynamic ad tech vendor A Million Ads to target consumers in real time with personalized messages…

IPG Media Lab in IPG Media Lab

May 27, 2016

Spotify Now Lets Brands Sponsor Its Popular Playlists

What Happened
Spotify has introduced another ad product for brands to connect with its over 100 million users worldwide. Brands can now sponsor some of the most popular playlists curated by the music streaming service, with a message…

IPG Media Lab in IPG Media Lab

Jan 29, 2015

Sony Adds Spotify Integration

Read original story on: Wired

Sony announced that it’s replacing its existing streaming music service, Sony Music Unlimited, with a new Spotify-powered service called PlayStation Music. With the Spotify partnership, Sony acquires not only an immense…

IPG Media Lab in IPG Media Lab

Dec 11, 2013

Free Spotify Streaming Coming To Android And iOS

On the heels of Spotify’s controversy regarding royalties and artist payouts, the music streaming service has announced a new, free version of the app for mobile platforms that functions as shuffle-only. In other words, Spotify has released a…