What Happened
Pepsi and Anheuser-Busch are among the latest brands to get their own branded emojis on Twitter, just in time for their Super Bowl campaigns this Sunday. Pepsi created an emoji of a Pepsi can…

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Jan 27, 2016

Visa Integrates With Super Bowl App For Mobile Payments In Stadium

What Happened
Visa announced today that its mobile payment service Visa Checkout will be integrated into the official Super Bowl 50 app to allow attendees at Levi’s Stadium to order and pay for drinks without…

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Jul 30, 2015

CBS To Bundle Broadcast And Streaming Ad Sales For Super Bowl

What Happened
CBS has confirmed its plan to sell all national ad spots for next year’s Super Bowl as a package deal with its corresponding stream’s ad units during the game. CBS will not allow advertisers to opt out of the…

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Feb 2, 2015

Snapchat Makes Super Bowl Ad Debut; 50% Feature Hashtags

Read original story on: Marketing Land

Among all 56 commercials aired nationally during last night’s Super Bowl, hashtags made an appearance in half of them. From Budweiser’s #BestBuds to Nationwide…