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Sxsw 2015

IPG Media Lab

The media futures agency of IPG Mediabrands

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Sxsw 2015

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SXSW 2015: All The Lab Coverage

Over the five days of this year’s SXSW Interactive, the Lab team produced a prolific amount of original reports, recaps, and trend round-ups, all listed below for quick indexing or catching up.

Previews:

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IPG Lab Releases SXSW 2015 Trend Recap

Download our recap deck here.

Every year, the IPG Media Lab attends SXSW in Austin, Texas, to meet promising startups and attend interesting panels in order to monitor developing media trends. This year, we noticed two key themes…

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Zombies and Cats and BBQs: The Coolest Stuff From SXSW 2015

Rounding out our SXSW coverage this year, here is the Lab’s pick for the coolest stuff we saw in the past few days at SXSW Interactive:

Mastercard uses Meerkat for ‘Priceless Pitch’
MasterCard…

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The Trigger SXSW: Tony Mugavero, LittlStar

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The Trigger SXSW: Matthew Stanton, SolePower

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The Trigger SXSW: Scott Broock, Jaunt

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The Trigger SXSW: Andreas Birnik, CreoPop

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The Trigger SXSW: Dror Oren, Kasisto

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The Trigger SXSW: Noel Geren, Sprinkl

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The Trigger SXSW: Dr. Kate Stone, Novalia