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IPG Media Lab

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Nov 4, 2016

Facebook To Sell TV Ads Via OTT Streaming Devices

What Happened
Facebook is set to bring video ads to your TV via OTT streaming devices such as Roku and Apple TV starting next week. Partnering with A+E and Tubi TV, Facebook will start delivering video ads to people who watch videos on the two…

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Oct 4, 2016

Yogurt Brand Actimel Targets People In “Miserable” Moments

What Happened
Yogurt brand Actimel is using context-based targeting to offer people a little pep talk when they need it the most. As part of its #StayStrong campaign, the company is using multiple ways to target users who express…

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Oct 4, 2016

Twitter Allows Advertisers To Target Site Visitors That Are More Likely To Convert

What Happened
Twitter has rolled out a new targeting capability that enabling advertisers to target site visitors that are more likely to become customers based on their past behaviors…

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Jul 18, 2016

Facebook Updates App-Install Ads With Behavioral Targeting

What Happened
Facebook is making it easier for brands and developers to find the right audience for their apps by adding targeting options based on users’ past actions. With a new ad product named App Event Optimization, app…

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Jan 22, 2016

Facebook Adds Tagging For Organic Audience Optimization

What Happened
Earlier today Facebook introduced a new targeting tool named Audience Optimization for brand publishers to improve their organic reach. Now with each post, content creators will be able to tag the targeted audience by…

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Oct 19, 2015

Flipboard Launches New Ad Product To Let Advertisers Target By Interests

What Happened
Today, Flipboard launched a new ad product that allows advertisers to target based on topics using its Interest Graph, which maps the intricate connections between people, content, and…

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Aug 11, 2015

MediaBrix Updates Mobile Ad Platform For Better Timing

What Happened
MediaBrix, a New York-based ad tech startup that specializes in connecting with gamers at key moments of gameplay, debuted the third version of its Breakthrough Moments mobile ad platform, which combines biometric data…

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Jul 24, 2015

Twitter Debuts Live Event-Based Targeting

What Happened
Earlier this week, Twitter unveiled event targeting, a new ad tool that aims to help brands and marketers reach users tweeting about major live events like the Super Bowl, Grammys, or the FIFA World Cup in real time. Previously, brands…

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Jul 7, 2015

Twitter Would Like To Exchange Virtual Balloons For Your Birthdate

Read the original story on: TechCrunch

Twitter’s minimalistic sign-up process may have helped its user acquisition in the beginning, but it also caused a deficiency in basic user info that…

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Jul 6, 2015

Twitter Launches Persona-Based Targeting Tools

Read original article on: AdWeek

Twitter has been undergoing a “reinvention” phase, and today it launched a new ad tool that will make it easier for brands to target specific groups of consumers based on not only…