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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Hands-Free Tinder Lets Your Heart (Rate) Do The Swiping

At the beginning of this year, we explored in our 2015 Outlook the concept of “Measurable Intimacy” — the idea that mobile devices, powered by the myriad of sensors embedded within, are making user engagement and their emotional…


Tinder Claims Over One In Five Users Swipe Right For Brands

Read original story on: AdWeek

As the most popular dating app, Tinder has attracted a fair number of brands that wishes to woo young, single consumers active on its platform. Our POV on dating apps…


It’s A Match: Tinder Integrates with Instagram

Read original story on TechCrunch

Tinder’s latest update allows users to uncover more information about their potential matches by showing all Facebook interests rather than just common ones, shared connections, and most…


Tinder Unveils First Native Video Ad For Bud Light

Read the original story: AdWeek

Partnering with Bud Light to promote its “Whatever, USA” campaign, Tinder unveiled its first-ever native video ad, which invites users to “swipe right” on Bud Light’s Tinder profile to…