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Toyota

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Jan 19, 2017

Toyota Taps IBM’s Watson To Generate Ad Scripts

What Happened
Toyota is the latest brand to use IBM’s machine learning program Watson to aid its marketing campaign. To promote its Rav4 Crossover SUV model, the auto brand worked with agency Saatchi & Saatchi Los Angeles to create an interesting…

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Jan 12, 2017

Toyota Connects Addressable TV Ads To Dealership Visits

What Happened
Toyota marketers for the Gulf States region ran an addressable TV ad campaign last year that connected TV ads to dealership visits. In June and July, Gulf States Toyota targeted 652,000 households in Arkansas, Louisiana…

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Oct 20, 2016

USA Today Network Releases Its First VR News Show With Toyota As Sponsor

What Happened
USA Today Network announced on Thursday the release of its weekly virtual reality news show, VRtually There, for which the publisher has inked partnerships with YouTube and Toyota as the…

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Apr 29, 2016

Toyota Sponsors Yahoo’s Livestream Of The Stagecoach Music Festival

What Happened
Another brand has jumped on the live-stream bandwagon as Toyota announced it will be sponsoring the livestreams of the country music festival Stagecoach on Yahoo and Tumblr this weekend. The…

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Nov 16, 2015

How Toyota Is Using Custom Twitter Emoji To Connect With Football Lovers

What Happened
Automaker Toyota has become the latest band to join in on the branded emoji craze and partnered with Twitter for to reach football fans. Positioned as “a digital tailgate cheer,” Toyota will…

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Jun 29, 2015

Toyota Gets Local With Geo-Targeted Snapchat Ads

Read original story on: AdAge

Toyota is getting on Snapchat, marking the first time ever an automotive brand has utilized the popular messaging app’s geo-targeting ad format. As a latest evolution of its “Let’s Go…

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Jan 15, 2015

Toyota Showcases New Oculus-Powered App

Read original story on: The Guardian

We have seen virtual reality used for simulated test drives before, but Toyota is putting the VR technology to new use with its TeenDrive365 app. Unveiled at the Detroit Auto Show, the Oculus Rift…

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Jun 1, 2012

Toyota iQ Picks Up Google’s Slack With Street View Project | Co.Create: Creativity Culture Commerce

Toyota Belgium Showcases iQ Car, Providing Street View For Google