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IPG Media Lab

The media futures agency of IPG Mediabrands

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Apr 18, 2017

Tumblr’s New Video Chat App Is For Watching YouTube With Friends

What Happened
Tumblr is built around the idea of bringing strangers together on the basis of shared interests. So it is a bit surprising to see the Yahoo-owned social network to come out with video chat app designed for…

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Jul 28, 2016

Tumblr Ramps Up Ads By Putting Ads On More Blogs

What Happened
Tumblr is taking a significant step to increase its ad inventory by rolling out a new ad program that puts more ads across its network of blogs. Starting Thursday, sponsored posts and sponsored video ads will start appearing on…

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Jun 22, 2016

Tumblr Launches Live Video Through Syndication

What Happened
Tumblr launched a live video feature on Tuesday. Unlike its competitors, however, the Yahoo-owned company neither developed a native streaming product in-house a la Facebook, nor did it acquire a startup to integrate with its service…

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Apr 29, 2016

Toyota Sponsors Yahoo’s Livestream Of The Stagecoach Music Festival

What Happened
Another brand has jumped on the live-stream bandwagon as Toyota announced it will be sponsoring the livestreams of the country music festival Stagecoach on Yahoo and Tumblr this weekend. The…

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Nov 18, 2015

Tumblr Launches GIF Maker To Help Brands Create Content

What Happened
Tumblr, home to endless reblogged GIFs, has finally come out with its own GIF-making tool to help users create fun animated images with ease. Aptly named GIF Maker, the new feature is built into Tumblr’s mobile app and…

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Nov 11, 2015

How Brands Can Make Use Of Tumblr’s New Messaging Feature

What Happened
Without much fanfare, Tumblr has rolled out a crucial feature that has been missing from its platform — private instant messaging. The microblogging platform has long offered an inbox feature for its users to ask and…

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Sep 21, 2015

Why Nescafe Abandoned Their Own Site For Tumblr

What Happened
Swiss food and beverage giant Nestlé is converting its Nescafé.com into a Tumblr blog. The reasons behind this rather unorthodox move seem to be trifold. First, according to Nescafé’s marketing chief Michael Chrisment, moving all its…

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Feb 26, 2015

How Medium Is Becoming More Like Tumblr

Read original story on: TechCrunch

Popular industry blog platform Medium is introducing a series of changes that encourages its users to share stories of shorter length. The platform is also replacing its front-page “channels” with…

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Jan 23, 2015

Why Tumblr And Snapchat Have Turned To Original Content

Read the original on: The Verge

This week, both Snapchat and Tumblr unveiled plans to move into content marketing. Snapchat will start pushing original content created by its newly hired media team through…

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Aug 14, 2014

Yahoo Sites Start Integrating Ads From Tumblr

Sponsored posts on Tumblr for brands like Lexus, Lipton, and “Hunger Games” will start showing up on Yahoo sites. This cross-platform integration makes perfect sense, given Yahoo’s continuous efforts in integrating the microblogging platform it…