Turner

CES 2018: Day 2 Recap

Insights from keynotes on 5G and content industry, plus news round-up

Welcome back to our continued coverage of CES 2018, the biggest consumer tech show on the planet. Unlike the yesterday’s rainy gloom, it was a bright…

Snapchat Debuts Live Video Ad For Turner

What Happened
Snapchat continues to experiment with new ad products, as it aired its first live-streaming ad last night for Turner network to promote TruTV’s “Upscale with Prentice Penny” series. Turner ran the ad spot during a red carpet event for the show…

Turner Extends Snapchat Partnership To Reach Millennials With Original Shows

What Happened
Turner is extending its partnership with Snap Inc. to reach Millennial mobile consumers with original content specifically made for Snapchat and more collaborative ad efforts. The…

Turner Enlists IBM’s Watson For Ad Insights

What Happened
In an industry first, Turner Broadcasting, owners of cable networks such as TBS, TNT, CNN, and HLN, has enlisted IBM’s Watson, the cognitive computing service, to help support its ad sales efforts. With Watson’s data-crunching power, Turner…