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IPG Media Lab
The media futures agency of IPG Mediabrands
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TV
Richard Yao
in
IPG Media Lab
Sep 21, 2023
The End Is (Finally) Here For Cable TV — What Comes Next?
How the cookie crumbles for cable TV as we…
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16
1 response
Richard Yao
in
IPG Media Lab
May 18, 2023
Lessons from an Unusual 2023 Upfront Season
The WGA writers strike has had a major impact on this…
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713
7 responses
Richard Yao
in
IPG Media Lab
Nov 11, 2022
Now Streaming: Live Sports with Ads
With Apple, Amazon, and Netflix all pursuing live sports content…
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Richard Yao
in
IPG Media Lab
Aug 25, 2022
The Backlash to OTT Streaming is Here
The rising subscription prices, the incoming flux of ads, and…
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5
1 response
Richard Yao
in
IPG Media Lab
Mar 5, 2020
Dispatch from the Streaming Wars: ViacomCBS Previews OTT Strategy
Why broadcasters are betting on…
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2
Richard Yao
in
IPG Media Lab
Feb 6, 2020
The Cultural Impact of the 2020 Super Bowl
The biggest trends related to media and technology, and…
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3
Richard Yao
in
IPG Media Lab
Jan 29, 2020
Peacock Enters the Streaming Wars
NBCU wants to bring the broadcast TV model to OTT streaming — will…
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3
IPG Media Lab
in
IPG Media Lab
Nov 21, 2019
The Great Realignments of Sports Viewing
How sports viewing will evolve in the streaming age & the…
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12
Richard Yao
in
IPG Media Lab
Jun 20, 2019
The Future of Entertainment Content
Examining the current movie and TV content landscape and…
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112
2 responses
Scott Elchison
in
IPG Media Lab
May 31, 2018
Lab Podcast: Episode 17
Legalizing Sports Betting & Its Media Implications
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