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Video Ads

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May 25, 2017

Instagram Tests Direct Response Ad In Stories

What Happened
Instagram has started testing direct response ad units in its Stories section, which hosts photos and videos that are available for 24 hours. Similar to the ones on Snapchat, this new ad format invites users to swipe up on a full-screen…

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May 24, 2017

Facebook Doubles Down On Video For More Ad Dollars

What Happened
This week, Facebook launched several new features and initiatives aiming to build out the video offerings on its main site. On Tuesday, the social network rolled out a “watch and scroll” feature to all desktop users, allowing…

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May 24, 2017

Pinterest Rolls Out Promoted Video Ads In Feeds and Search Results

What Happened
Right on the heels of updating its Lens feature for visual search of recipes, Pinterest today started rolling out Promoted Video ads in users’ feeds, search results, and within Related Pins section…

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May 4, 2017

Snapchat Announces Self-Serve Ad Manager & Pushes For Original Video Content

What Happened
Snap Inc. announced on Thursday that it will be launching a new self-service platform called Snapchat Ad Manager, allowing brand advertisers to buy any of Snap’s ad formats, including…

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Feb 13, 2017

Facebook Agrees To Independent Audit, Grants Advertisers More Control Over Video Ad Buys

What Happened
Following a series of blunders in video ad measurement and performance reporting in the past few months, Facebook announced on Friday that it has Facebook has agreed…

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Feb 2, 2017

Facebook Plans An OTT Streaming App As It Aims For More Video Ads

What Happened
According to The Wall Street Journal. Facebook is planning to launch an ad-supported streaming app for set-top devices, such as Roku and Apple TV, to showcase its growing video content. The social…

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Jan 18, 2017

Snapchat Introduces Sequential Advertising Package

What Happened
Snapchat has reportedly started pitching brands on Sequential Messaging, its newest video ad product that allows brands to show a number of 10-second video ads in succession within a Discover channel. The company says that…

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Nov 16, 2016

Pinterest Debuts Autoplay Video Ads In Explore Tab

What Happened
Pinterest is ramping up video ads as it starts testing autoplay video in the Explore section on its website and mobile apps. When one autoplay video ad plays to completion, Pinterest’s video player will automatically loop into…

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Nov 15, 2016

Google AMP Adds Support For Native Video Ads

What Happened
Google is expanding Accelerated Mobile Pages, its open-source effort to speed up the mobile web, to support native video ads. This enables publishers to serve their premium video ads in a speedy manner on mobile through Google’s ad…

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Oct 18, 2016

Instagram Adds Curated Stories Feed To Explore Tab

What Happened
Instagram continues to push its Snapchat-inspired Stories feature as it adds a curated Stories feed to the Explore tab of its apps. Now users can flip through a stream of Stories suggested based on their interests. Previously…