What HappenedAiming to improve their user experience by offering fewer and better ads, The Guardian has started selling ads based on viewability instead of impressions. This change allows brand advertisers to buy ads across The Guardian’s sites in…
What HappenedTwitter is teaming up with digital video marketing firm Innovid to provide advertisers with more data on its pre-roll video ads. With this new partnership, marketers buying video ads via…
What HappenedSnapchat continues to build out its ad measurement with some new partnerships. On Thursday, the fast-growing messaging app announced that it is teaming up with analytics firm Moat to track the viewability of video ads on…
What HappenedIn response to the increasing demand of the ad industry, YouTube has announced it will soon allow third-party vendors to verify its ad viewability. ComScore, DoubleVerify, Integral AdScience, and Moat are among the…
This morning, IPG Mediabrands held an Advertising Week event to tackle one of the hottest topics in the ad industry today, viewability. The event consisted of a presentation of the Lab’s new research results and a…
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Twitter has been testing its auto-playing video ads for a couple of months now, and this week it has finally started rolling out this new ad unit on users’ feeds. Pioneered…
