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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Brita and Visa Tap Into Auto-Refill Services

What Happened
Following the likes of Whirlpool
and Samsung, two more brands are tapping into the power of auto-refill services to facilitate repeat purchases and remove friction in reordering. Taking a cue from Samsung’s new printers, Brita introduced…