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IPG Media Lab
The media futures agency of IPG Mediabrands
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VR
Richard Yao
in
IPG Media Lab
Apr 26
How Meta’s AI & VR Strategies Are Aligning At Last
A short update on Zuckerberg’s Metaverse long game
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2
Richard Yao
in
IPG Media Lab
Oct 12, 2023
A Reality Check on Virtual Reality
And why brands should still pay attention to VR developments
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31
Richard Yao
in
IPG Media Lab
Sep 29, 2023
Meta Connect 2023: Everything Brand Marketers Need To Know
Meta offers crucial updates regarding its…
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361
6 responses
Richard Yao
in
IPG Media Lab
Jun 16, 2022
The Arrested Development of Virtual Reality
Why VR is still nowhere near where it should be as a media…
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3
Richard Yao
in
IPG Media Lab
Feb 3, 2022
Entering the Metaverse: How to Find the Best Entry Points for Your Brand
From VR and in-game…
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22
1 response
Richard Yao
in
IPG Media Lab
Oct 3, 2019
Social Gaming and The Future of VR
How Facebook and Fortnite are building the “metaverses” of…
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125
1 response
Richard Yao
in
IPG Media Lab
May 2, 2018
Fast Forward: Everything Brands Should Know From Facebook’s 2018 F8 Conference
Facebook continues to expand its mobile empire, but it’s what it didn’t announce that spoke loudest
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4
Richard Yao
in
IPG Media Lab
Apr 19, 2018
Decoding Four Key Technologies That Are Reshaping Digital Shopper Behavior
How AI, VR, AR, and IoT are rapidly changing the way we shop online
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2
Richard Yao
in
IPG Media Lab
Mar 14, 2018
Fast Forward: Top Trends From SXSW 2018 For Marketers
From AI to AR to brand activations, plus Partner
…
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10
Richard Yao
in
IPG Media Lab
Feb 1, 2018
What This Year’s Sundance Festival Tells Us About The Future of VR
VR had a strong showing and received a record-high deal, but its path toward mainstream adoption remains unclear
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63