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Apr 25, 2017

IBM Watson Upgrades Cloud Marketing Service By Adding Video & Behavioral Analysis

What Happened
IBM continues to expand the marketing capabilities of its cognitive computing service Watson as it announced two new features this week. First, the new Watson Marketing…

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Mar 8, 2017

Salesforce Enlists IBM Watson’s Help And Opens “Einstein” AI Layer To All Customers

What Happened
Salesforce is opening up “Einstein,” the artificial intelligence layer of its various cloud-based CRM software products, to all customers. This allows users of Salesforce…

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Feb 6, 2017

H&R Block Enlists IBM’s Watson To Help With Preparing Tax Returns

What Happened
IBM’s supercomputer Watson can now add “tax accountant” to its expanding resume, as the company formed a partnership with tax preparation service H&R Block to apply Watson’s cognitive computing power to…

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Jan 19, 2017

Toyota Taps IBM’s Watson To Generate Ad Scripts

What Happened
Toyota is the latest brand to use IBM’s machine learning program Watson to aid its marketing campaign. To promote its Rav4 Crossover SUV model, the auto brand worked with agency Saatchi & Saatchi Los Angeles to create an interesting…

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Sep 27, 2016

NYC AdWeek 2016: The Weather Company Gears Up For Watson-Powered Cognitive Ads

What Happened
The Weather Company, which was acquired by IBM last year, is tapping the cognitive computing power of IBM’s Watson for a cognitive ad product. The first brand to try out the new ad…

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Mar 3, 2016

Turner Enlists IBM’s Watson For Ad Insights

What Happened
In an industry first, Turner Broadcasting, owners of cable networks such as TBS, TNT, CNN, and HLN, has enlisted IBM’s Watson, the cognitive computing service, to help support its ad sales efforts. With Watson’s data-crunching power, Turner…

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Aug 31, 2012

IBM Watson Upgrades Cloud Marketing Service By Adding Video & Behavioral Analysis

Salesforce Enlists IBM Watson’s Help And Opens “Einstein” AI Layer To All Customers

H&R Block Enlists IBM’s Watson To Help With Preparing Tax Returns

Toyota Taps IBM’s Watson To Generate Ad Scripts

NYC AdWeek 2016: The Weather Company Gears Up For Watson-Powered Cognitive Ads

Turner Enlists IBM’s Watson For Ad Insights

IBM Is Turning Watson Into A “Supercharged” Siri