What HappenedMSC Cruises, the world’s largest privately-owned cruise line, debuted its fleet-wide digital innovation program at the travel industry trade show ITB Berlin. The company worked with companies including Deloitte…
What HappenedMercedes-Benz is looking to improve the driving experience with a new health and wellness initiative that taps wearable data to improve a driver’s mood and comfort level. After setting up a Mercedes Me…
What HappenedUnion Square Hospitality is bringing wearable tech into the hospitality industry as it plans to equip every floor manager and sommelier with an Apple Watch when its Union…
Apple is holding its annual iPhone event on Wednesday in San Francisco, and based on the early reports and leaked intelligence, the new iPhone 7 will undoubtedly be the star of the show. Here is a roundup of things…
What HappenedJapanese auto brand Infiniti wanted to show people how exciting their new models are, so it leveraged biometric tracking for an innovative event activation at the Pebble Beach Concours d’Elegance auto show last week…
What HappenedSports drink maker Gatorade is pushing into digital fitness with a smart-cap bottle and a chip-embedded sweat patch. The smart-cap bottle can monitor fluid intake and share real-time hydration data with the Gatorade app, and the…