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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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KLM Extends Customer Service Bot To Twitter And WeChat

What Happened
Dutch airline KLM was one of the first airlines to create a chatbot for Facebook Messenger
, now the airline company has expanded its bot action to Twitter and WeChat as well. Rather impressively, the bots are fluent in 10…


Facebook To Expand Its Messenger App Into Multifaceted Platform

Read original article on: TechCrunch

Taking a page straight out of WeChat’s and LINE’s playbooks, Facebook has unveiled its plan to expand its Messenger app into a full-fledged media platform by…


WeChat Opens Up Advertising Platform To Brands

Just over a week after introducing the Ephemeral Messaging feature, WeChat, China’s top messaging app, launched an open beta of its advertising platform on Monday for official brand accounts with over 100k followers to reach users via its…