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Feb 21, 2017

Facebook Brings Snapchat Stories Clone To WhatsApp

What Happened
Facebook continues its quest to curb Snapchat’s growth as it updated WhatsApp on Tuesday to launch a new Status feature that let users post gifs, photos, and videos that disappears after 24 hours. With an interface similar to…

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Dec 1, 2016

Lingerie Brand Gets Intimate With Customers With A Holiday Campaign On WhatsApp

What Happened
Lingerie brand Agent Provocateur has launched an innovative holiday campaign that leverages the private nature of messaging apps to connect with shoppers in an intimate way…

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Aug 25, 2016

WhatsApp Shares User Data With Facebook & Readies For Business Accounts

What Happened
Popular messaging app WhatsApp announced today that it will start sharing a limited amount of user data, including individuals’ phone numbers, with its parent company Facebook. This will allow…

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Jan 19, 2016

WhatsApp To Test Business Accounts

What Happened
Following its 19 billion-dollar acquisition by Facebook in 2014, WhatsApp has so far held onto its no-advertising policy , focusing instead on steadily growing its user base. Now, with its user base approaching the milestone of one billion global users…

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May 21, 2015

Facebook To Add Games To Messenger App and Commercialize WhatsApp

Read original story on: The Verge

Facebook has confirmed that it is in talks with developers about creating native mobile games for its newly expanded Messenger platform, which was unveiled…

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Mar 3, 2015

3 Challenges That Publishers Face On WhatsApp

Read original story on: DIgiday

Digital publishers such as The Huffington Post and Daily Mirror have started experimenting with popular messaging app WhatsApp to push breaking news alerts to readers. But challenges abound for…

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Jan 22, 2015

WhatsApp Going From Mobile To Browser

Read the original story on: The Guardian

In a rather surprising move, WhatsApp unveiled a new desktop web app that will finally let you use the mobile messaging app in a browser. The web portal relies on a constant connection with the…

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May 14, 2014

Facebook Sees Users Decline

Although 82% of Internet users between the ages of 16 and 64 have a Facebook profile, new research indicates that in Q2 2014 there was a 6% decrease, across the board, in active usage of Facebook by those users as messaging and picture apps boom. GlobalWebIndex, in conducting a…

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Apr 24, 2014

Facebook Buys Fitness Tracker Moves

Facebook is making a big push into the tracking space — both in terms of tracking user data, and now in terms of tracking users’ movements. Today, Facebook announced that it purchased Moves, a fitness tracking app that records daily activities using smartphone. The…

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Apr 10, 2014

Facebook Forces Users To Use Messenger

Facebook’s acquisition of WhatsApp threw Facebook’s proprietary Messenger app into question on many different levels, but now we know that Facebook wants to keep its in-house app around — at least for the foreseeable future. The company is doing this by forcing…