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IPG Media Lab

The media futures agency of IPG Mediabrands

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What You Need To Know About Microsoft’s Build 2015 Event

Yesterday, Microsoft kicked off its annual developer conference, Build 2015. Several big announcements were made that could have a ripple effect on the overall tech ecosystem:

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Foursquare Integrated Into Cortana, Windows’ Siri

Following its pivoting re-launch last week, location service Foursquare is once again trying something new, as it has reported been integrated into Cortana, the Windows Phone’s answer to Siri. Its addition now enables window phones carrying…

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Fitbit Becoming First Fitness Band To Support Windows Phone

As the current 3rd place in the race of mobile operating systems, Windows OS often gets neglected by app developers in favor of iOS and Android. But after getting a fashion make-over, Fitbit, the current forerunner in fitness…

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Nokia Lumia 920 hands-on preview, pictures, and video | The Verge

Release Week 2012: Windows 8 Powered Nokia Lumia 920

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Microsoft advises developers to stop using ‘Metro’ name in apps following possible trademark dispute | The Verge

Metro No Longer The Name For Windows Metro Apps

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Skype for Windows introduces ads during one-on-one audio calls | The Verge

Skype for Windows introduces ads during on-on-one audio calls

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MSDN Blogs

Delivering the Windows 8 Release Preview