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Aug 8, 2016

Hulu Shuffles Ad-Supported TV Content To Yahoo

What Happened
Hulu is set to end its ad-supported TV service as it aims to push for paid subscriptions. The free-to-watch content will be distributed via Yahoo as part of an expanded deal it inked with Yahoo for the impending launch of streaming…

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Jul 25, 2016

Verizon To Acquire Yahoo’s Core Assets For $4.8 Billion

What Happened
Verizon announced on Monday morning that it has reached an agreement to acquire Yahoo’s core assets, primarily its internet business along with some real estate, for $4.8 billion in cash. Verizon says it plans to…

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Apr 14, 2016

Yahoo Expands eSports Content With Mobile App

What Happened
Last month, Yahoo launched a dedicated eSports site to capitalize on the booming popularity of competitive gaming, Now, the company is expanding the content vertical to mobile with an Android app. In addition to the eSports coverage…

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Mar 11, 2016

Yahoo Dives Deeper Into Live-Streaming With NHL Partnership

What Happened
Yahoo continues its push into live sports streaming as it inks a new partnership with the National Hockey League (NHL) to deliver live, out-of-market games for free. Starting today, hockey fans will be able to…

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Mar 4, 2016

Yahoo Launches Dedicated Site For eSports

What Happened
Yahoo has launched a new dedicated eSports site to capitalize on the booming popularity of competitive gaming. The new site will cover live tournaments, statistics, interviews, and news in the digital gaming industry. In related news last…

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Nov 11, 2015

How Brands Can Make Use Of Tumblr’s New Messaging Feature

What Happened
Without much fanfare, Tumblr has rolled out a crucial feature that has been missing from its platform — private instant messaging. The microblogging platform has long offered an inbox feature for its users to ask and…

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Oct 26, 2015

Yahoo’s NFL Stream Proves Livestreaming Sports Is Still A Few Years Away

What Happened
On Sunday, Yahoo livestreamed the NFL game it acquired for about $17 million by putting it on the homepage of its website and setting to autoplay. The livestream drew 15.2 million unique…

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Oct 21, 2015

Yahoo Enlists Google To Help With Its Search Ads

What Happened
Earlier today, Yahoo announced it has reached a non-exclusive deal with Google to display the latter’s search results and ads in its own services, both on mobile and desktop devices. Yahoo has a similar arrangement with Microsoft’s…

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Aug 28, 2015

Yahoo Adds Support For Native Video Ads On Third-Party Apps

What Happened
Yahoo will start helping developers add native video ads into their apps, the company announced on Wednesday during its Mobile Developer Conference in New York City. Mobile developers will soon get tools on…

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Jul 10, 2015

Yahoo Raises The Stakes On Fantasy Sports

Yahoo is bringing real money to its popular Fantasy Sports app, expanding from its previous season-long contests to daily and weekly ones, launching the new Yahoo Daily Fantasy product for desktop and mobile devices on Wednesday in the 45 states where…