YouTube

Watch Yourself: The Techlash Comes To YouTube

Another digital ad giant faces increasing public censure…

Tumblr’s New Video Chat App Is For Watching YouTube With Friends

What Happened
Tumblr is built around the idea of bringing strangers together on the basis of shared interests. So it is a bit surprising to see the Yahoo-owned social network to come out with video chat app designed for…

YouTube Lowers Subscriber Requirement For Going Live On Mobile

What Happened
YouTube is rolling out mobile live streaming to more users, lowering the previous 10,000 subscriber requirement to just 1,000 subscribers. This means more micro-influencers and smaller companies will now be…

YouTube TV Goes Live In Five U.S. Markets

What Happened
On Wednesday YouTube officially launched its live TV streaming service YouTube TV in five regional markets, including New York City, Chicago, Philadelphia, Los Angeles, and the San Francisco Bay area. This marks yet another high-profile entry…

Google Enters OTT Streaming Market With YouTube TV

What Happened
On Tuesday, Google unveiled its long-rumored over-the-top TV streaming service, officially taking on the likes of Dish’s Sling TV and Sony’s PlayStation Vue to conquer the shifting TV market.

YouTube To End 30-Second Unskippable Ads Next Year

What Happened
Google has announced that it will stop supporting 30-second-long unskippable pre-roll ads on YouTube in 2018, as it aims to provide a better ad experience for viewers. Instead, it will focus on “formats that work well for both…

Facebook And YouTube Join The Livestream War Over Presidential Debates

What Happened
Following Twitter’s announcement on Tuesday that it will work with Bloomberg to livestream the upcoming presidential debates, Facebook and YouTube have announced similar partnerships to…

YouTube Adds Call-To-Action Format To TrueView Ads, Tests New “Community” Tab

What Happened
This week, YouTube added two new features that brands need to look out for. To begin with, the Google-owned video platform added a new call-to-action format for its TrueView video…