Archive of stories published by Itu Chaudhuri Design

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Itu Chaudhuri in Itu Chaudhuri Design

Apr 29, 2016

We are Still Like this Only: Packaging Nostalgia, the Indian Way

Itu Chaudhuri in Itu Chaudhuri Design

Sep 18, 2017

Personality, the uber-construct in the modern ‘liking’ business

Itu Chaudhuri in Itu Chaudhuri Design

Oct 12, 2017

Good design: It’s all in the mind

It seems unarguable that designers carry a psychological armoury that makes their work effective…

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Itu Chaudhuri in Itu Chaudhuri Design

Jul 13, 2018

The mission-vision exercise

“We’re away on a mission-vision exercise,” said the client’s voice on the phone, speaking Hindi. ‘Vision’…

Itu Chaudhuri in Itu Chaudhuri Design

Feb 19, 2016

Requiem for the Music Store

First, the news. On a sad day for music lovers, especially those of the classical kind, the iconic music store…

Lisa Rath in Itu Chaudhuri Design

Mar 4, 2016

The hamburger is an important part of my web diet. Don’t kill it, just yet.

Itu Chaudhuri in Itu Chaudhuri Design

Nov 21, 2018

Different strokes: Why we like Calligraphy

Calligraphy is an enigma. Its enduring, popular appeal may let us take it for…

Itu Chaudhuri in Itu Chaudhuri Design

Jun 26, 2016

Bad Design, my Goodness!

This article first appeared in the 18 June issue of Business Standard under the column ‘Deep Design’ by Itu…

Itu Chaudhuri in Itu Chaudhuri Design

May 10, 2016

You Don’t Absolutely Love Your Vernacular Newspaper

Itu Chaudhuri in Itu Chaudhuri Design

Apr 11, 2018

A Class Apart

A drawing room sofa upholstered with bold graphics runs the risk of showing poor taste. But sofa cushions, by convention, are a…

These were the top 10 stories published by Itu Chaudhuri Design; you can also dive into yearly archives: 2016, 2017, 2018, 2019, and 2020.

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Itu Chaudhuri Design

We help your business become more competitive with design. Not just by designing things with craft and care; but by planning the actions that will impact you most, over the short, medium or long term. We serve the marketing, branding, digital and editorial functions.

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