Data driven decisions can help you optimize towards your key goals, whether that’s acquiring users who complete key in-app conversions or re-engaging dormant users and everything in between.
The only way to achieve a sustainable App Marketing Strategy is to combine App User Acquisition with Retargeting in a systematic and tactical way.
Best practices for designing mobile banner ads
Acquisition and retargeting campaigns differ greatly, especially when it comes to the ad creatives. We are currently running over 37302 display banners, not counting native or video ads. By…