Review — Google Data Analytics vs Advanced Data Analytics vs Business Intelligence Certificate? Which is Best for you in 2024?

Choosing the Right Google Data Professional Certificate for Your Data Engineering Journey, Google Data Analytics vs Business Intelligence vs Advanced Data Analytics Certificate which one is right for you?

javinpaul
Javarevisited
10 min readOct 22, 2023

--

Hello guys, In this fast-paced world of data, where information drives decisions and insights power innovation, the demand for skilled data professionals is greater than ever.

If you want to start your career in the field of Data Analysis, Data Science, and Data Engineering then you have come to the right place. In the past, I have shared best Data Science courses, certifications, and books, and today, I am going to share 3 more amazing certifications you can join to start your career as Data professionals.

If you have been learning online then you may have come across Coursera, one of the leading online learning portals which provides unique opportunity to learn from not just world class university but also from top tech companies like Google, Meta, Amazon, IBM, and others.

Google, a tech giant synonymous with innovation, offers a suite of professional certificates like Google Data Analytics, Google Business Intelligence, and Google Advanced Data Analytics certificates on Coursera which are tailored for aspiring data professionals

In this comprehensive guide, we’ll delve into the distinctions between Google Data Analytics, Google Business Intelligence, and Google Advanced Data Analytics certificates and find out which one is best for you.

We’ll explore the content, focus areas, and career implications of each, helping you make an informed decision about which certification aligns best with your aspirations and career goals.

Btw, if you are in hurry and want a quick recommendations so that you can join now then I will tell you that Google Data Analytics is more beginner friendly, Google BI focuses more on BI tools, dashboards and Tableau, and Google Advanced Data Analytics focuses on more python, statistical analysis, and machine learning.

Which means, if you are just starting with Data Analytics then join Google Data Analytics certification but that is R focused certification and if you want to learn Data Analysis with Python then you should join Google Advanced Data Analytics certification.

Now, let’s deep dive into each of these certification and learn more about them.

Review — Google Data Analytics vs Business Intelligence vs Advanced Data Analytics Certificate? Which one is right for you?

As the digital landscape continues to evolve, organizations are relying more on data to make informed decisions. This shift has sparked a growing need for individuals skilled in data analysis, business intelligence, and advanced data analytics.

Google, as a key player in the tech industry, has responded to this demand by offering professional certificates designed to equip learners with the necessary skills.

Let’s break down each certificate to understand its unique features and applications.

1. Google Data Analytics Professional Certificate

The Google Data Analytics Certificate is one of the most popular Data Analytics certification not just on Coursera but all over internet. With 1.8 million students this certification doesn’t need any introduction.

It is an ideal starting point for individuals entering the world of data analysis. It provides foundational skills and knowledge necessary to work with data in various capacities.

This certificate is designed to be accessible to beginners, offering a gradual and structured introduction to the field.

Focus Areas

  • Data Cleaning and Transformation: You will learn to clean and transform raw data into usable formats for analysis.
  • Data Analysis with Google BigQuery: Allows you to gain hands-on experience using Google’s powerful data analytics tool, BigQuery. You will also learn SQL and R programming
  • Data Visualization: Explore the art of visualizing data insights using tools like Google Data Studio.
  • Exploratory Data Analysis: Understand the fundamentals of exploring and analyzing data sets.

Who Should Consider?

The Google Data Analytics Certificate is suitable for individuals with little to no prior experience in field of data analysis. It serves as a solid foundation for those seeking entry-level positions in data-related roles.

Career Opportunities

  • Data Analyst Roles: Equips you for positions focused on interpreting and presenting data insights.
  • Entry-Level Data Jobs: Positions such as Data Analyst, Data Coordinator, or Junior Data Scientist.

Talking about social proof, more than 1,824,072 students have already enrolled in this course and it has got 4.8 rating out of 5 from clos eot 122,392 reviews which shows how amazing this certification has been.

While getting a Google certificate is the biggest draw, the well structured course and high quality content makes it one of the best Data Analytics certification to join for beginners.

Here is the link to join this certificate — Google Data Analytics Professional Certificate

2. Google Business Intelligence Professional Certificate

The Google Business Intelligence Certificate is a step up from the Data Analytics Certificate, catering to individuals with some foundational knowledge in data. It delves deeper into the use of Business Intelligence (BI) tools and platforms like Tableau, providing a more specialized skill set.

Focus Areas

  • BI Tools and Platforms: Learn to use tools like Tableau and Google Data Studio for creating impactful dashboards.
  • Data Storytelling: Develop skills to communicate data insights effectively to non-technical stakeholders.
  • Advanced Querying: Expand your querying skills beyond basic analytics.

Who Should Consider?

If you have a basic understanding of data analytics and want to specialize in the visualization and communication of data insights, the Google Business Intelligence Certificate is a natural progression.

Career Opportunities:

  • BI Analyst Roles: Positions requiring expertise in BI tools and data visualization.
  • Data Visualization Specialist: Ideal for roles focused on creating compelling visualizations for decision-makers.

Talking about social proof, this is a relatively new Google certification but still within a short span of time more than 35,124 people have enrolled in this course and it has 4.7 rating which is great for any BI certification.

Also more than 75% of certificate graduates report positive career outcome which is another testament of quality of Google certifications on Coursera.

Here is the link to join this certificate — Google Business Intelligence Professional Certificate

3. Google Advanced Data Analytics Certificate

The Google Advanced Data Analytics Professional Certificate is designed for individuals with a solid foundation in data analysis and a desire to explore advanced concepts. This certificate goes beyond traditional analytics, incorporating elements of programming, statistical analysis, and machine learning.

The main difference between Google Data Analytics certification and this new advanced one is that previous one was focused on R programming language and this one is focused on Python programming language. There is even a whole course to Get started with Python.

Focus Areas

  • Statistical Analysis with Python: Learn statistical techniques using the Python programming language.
  • Machine Learning Fundamentals: Explore the basics of machine learning and its application in data analysis.
  • Python Programming for Data Analysis: Develop Python programming skills for advanced data manipulation and analysis.

Who Should Consider?

If you have a strong background in data analytics and aspire to delve into more complex statistical and machine learning methodologies, the Advanced Data Analytics Certificate is the next logical step.

Career Opportunities:

  • Data Scientist Roles: Positions requiring expertise in advanced analytics, statistical modeling, and machine learning.
  • Machine Learning Engineer: Suitable for roles focused on developing and deploying machine learning models.

Talking about social proof, more than 51,255 people have already joined this course and it has 4.7 rating out of 5 which is amazing. While the numbers are not that impressive as the original Data Analytics certification but its mostly due to that its very new.

Here is the link to join this certificate — Google Advanced Data Analytics Certificate

Breakdown of Google Data Professional Certificates

Now, let’s break down the distinctions between these certificates based on several key criteria:

1. Difficulty Level

When it comes to difficult level, Google’s Data Analytics certificate is the most beginner-friendly and strongly recommended to people who are just starting data analytics.

On the other Google’s Business Intelligence certificate is more for people who are familiar with Data Analytics but want to take their skill to next level by learning popular BI tools like Tableau.

And, as the name suggests Google’s Advanced Data Analytics is to learn advanced concepts and require prior knowledge of foundational analytical principles, skills, and tools.

2. Focus Areas:

The focus area of Google’s original Data Analytics certification is on foundational data analysis skills, Data cleaning and transformation, and basic data visualization, which are key for any beginners.

Similarly Google’s Business Intelligence professional certificate focuses more on BI tools and platforms (e.g., Tableau), Data storytelling and communication, and advanced querying.

And, Google’s Advanced Data Analytics certificate is more focused on doing statistical analysis using Python, teaching Machine learning fundamentals, and Python programming for data analysis.

3. Career Opportunities

Google’s Data Analytics certificate is more suitable for people looking for Data Analyst and entry-level data jobs. While Google’s BI certification on Coursera is more suitable BI Analyst roles, and Data visualization specialist. Similarly, Google’s Advanced Data Analytics certificate can make you ready for Data Scientist roles and Machine learning engineers.

4. Prerequisites

If you want to join Google’s Data Analytics there there is little to no prior experience required. In case of Google’s Business Intelligence certificate you do need basic understanding of data analytics, and in case of Google’s Advanced Data Analytics certificate you will required strong background in data analytics.

5. Tools and Technologies

When it comes to learn Tools and technologies, Google’s original Data Analytics certification covers things Google BigQuery and Google Data Studio, you will also learn fair bit of R programming language.

On the other hand, Google’s Business Intelligence certificate cover on Business tools like Tableau, Google Data Studio, SQL and much more.

While Google’s Advanced Data Analytics may sound like really advanced stuff, its quite similar to Data Analytics certificate but more Python focused then R as was the case with original Data Analytics certification.

Which Google Data Certification is Right for You?

Choosing the right Google Data Professional Certificate depends on your background, career goals, and the level of expertise you aim to achieve. Here’s a quick guide to help you decide:

Join Google Data Analytics Professional if:

  • You are a beginner in data analytics and want to learn R programming language.
  • You want to build a foundational understanding of data analysis.
  • You are aiming for entry-level data jobs.

Join Google Business Intelligence if:

  • You have a basic understanding of data analytics.
  • You are interested in specializing in BI tools, dashboards, and data visualization.
  • You aspire to become a BI Analyst or data visualization specialist.

And, choose Google Advanced Data Analytics if:

  • You have a strong background in data analytics and want to learn Python.
  • You want to explore advanced statistical analysis and machine learning.
  • You are aiming for roles like Data Scientist or Machine Learning Engineer.

That’s all about Google Data Analytics vs Business Intelligence vs Advanced Data Analytics Certificate Review. Ultimately, the right certificate for you depends on your current skill level, career aspirations, and the specific areas of data that interest you.

Each certificate offers a unique learning path, ensuring that you acquire the skills necessary for success in your chosen domain within the expansive field of data.

If you ask me, Google Data Analytics is more beginner friendly, Google BI focuses more on BI tools, dashboards and Tableau, and Google Advanced Data Analytics focuses on more python, statistical analysis, and machine learning.

So, if you are just starting with Data engineer, start with Google’s Data Analytics certificate but if you don’t like R and want to learn Data Analysis and Science with Python then go for Google’s Advanced DAta Analytics certificate. Similarly, if you want to learn about BI and BI tools like Tableau then go for Google’s Business Intelligence certificate on Coursera.

Whether you are taking your first steps into data analytics or looking to advance your career, Google’s Data Professional Certificates provide a structured and reputable way to enhance your expertise and open doors to exciting opportunities in the data-driven world.

The best thing about these certificate is that you can enroll to all of them with Coursera Plus subscription, yes, they all are included in Coursera Plus. While it does cost $399 for one year it also provides you access to more than 7000+ courses and certificates. Even if you do 5 certificate in year, the cost will be covered.

All the best with your learning and starting a great career as Data Engineer.

--

--

javinpaul
Javarevisited

I am Java programmer, blogger, working on Java, J2EE, UNIX, FIX Protocol. I share Java tips on http://javarevisited.blogspot.com and http://java67.com