Marketing

The Jackpot

By Jesse Atwell

“You gotta be in it to win it.”

They’ve lied to you.

They’ve told you:

• sooner or later, somebody will win the jackpot.
• sooner or later, your hard work…

Are you ready?

By Jesse Atwell

Are you ready for:

• the new adventure
• the new project
• the new job
• the new boyfriend/girlfriend
• the new career

Phoning It In

By Jesse Atwell

We see the singer on stage take the easy note.

We see the co-worker down the hall do the bare minimum.

We see the screenwriter resort to formulas.

Fairy Circles and the Art of Replacing Or with And

By Jesse Atwell

A secret dwells deep within the Namib desert. Fairy circles are unexplained bald spots scattered throughout the desert. They are big, sometimes greater than 100 feet in diameter. And…

Under the Influence

By Jesse Atwell

In Aldous Huxley’s Brave New World, children are raised under the influence of hypnopedia, or learning by hearing while asleep.

In reality, sleep-learning is largely inconclusive. If you disagree, try learning French…

Fair game?

By Jesse Atwell

Is the other team cheating?

Is the other company lying?

Is your boss taking shortcuts?

Is someone fudging the numbers?

Unreasonable People

By Jesse Atwell

• maybe they’ll take less
• maybe she’ll say yes
• maybe I will get the job
• maybe I will change the world
• maybe I will invent the next Facebook

Common Ground

By Jesse Atwell

Finding common ground is an important element of building trust. And building trust is the fundamental building block of productivity, enhancing cooperation between team members.

You are here

By Jesse Atwell

You are not at:

• tomorrow’s marketing meeting
• the big test at the end of the semester
• your year end review
• the bad play during your high school football…

“Sorry, Charlie.”

By Jesse Atwell

Charlie the Tuna is the cartoon spokes-tuna for the StarKist brand. He is a product of the 1960's advertising world. And his commercials are famously known for the catchphrase “Sorry, Charlie.”