Making Sense of Ad Tech
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No, Header Bidding Does Not Unlock New Inventory
No, Header Bidding Does Not Unlock New Inventory
There is a common misunderstanding about the impact of header bidding on advertisers. A few select examples:
FBX is Dead. Long Live Native RTB.
FBX is Dead. Long Live Native RTB.
Last week’s announcement that Facebook will be shutting down Facebook Exchange (FBX), its RTB ad exchange, closes an important chapter in…
How Comcast Can Avoid Google’s Header Bidding Mistakes
How Comcast Can Avoid Google’s Header Bidding Mistakes
Comcast’s acquisition of StickyAds signals that the company is getting serious about programmatic advertising and that programmatic…
What Header Bidding Means for Ad Buyers
What Header Bidding Means for Ad Buyers
The buzz around header bidding has focused on the implications for publishers. But what does header bidding mean for ad buyers? Is header…
How Many Ads Does It Take To Cut Your Cellphone Bill? A Whole Lot
How Many Ads Does It Take To Cut Your Cellphone Bill? A Whole Lot
Sprint’s prepaid cell phone business, Boost Mobile, announced this week that customers can opt to receive a $5 monthly discount in exchange…
The Beautiful Transparency of Header Bidding
The Beautiful Transparency of Header Bidding
Pulling back the curtain on auction dynamics