Making Sense of Ad Tech

Introducing the Little Black Book Series

Today we’re excited to publicly release 6 new deep dive titles in the Little Black Book series.

No, Header Bidding Does Not Unlock New Inventory

How Comcast Can Avoid Google’s Header Bidding Mistakes

3 Reasons Smart Publishers Are Saying No To Header Bidding

What Header Bidding Means for Ad Buyers

The buzz around header bidding has focused on the implications for publishers. But what does header bidding mean for ad buyers? Is header bidding a good thing for advertisers? It is a good thing for DSPs?

How Many Ads Does It Take To Cut Your Cellphone Bill? A Whole Lot

Sprint’s prepaid cell phone…

Data > UX

When Facebook Makes Compromises

Who was the brave soul that proposed this full screen app takeover to Facebook’s executive team?