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Monetization + New Media
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“You always do the second trip’” — Epic claims success in making long-form journalism profitable
For the last decade Joshua Davis has made a living out of chasing extraordinary true stories.
Riikka Haikarainen
May 24, 2015
Forming Community Through Content
Forming Community Through Content
Al Jazeera, the Doha-based broadcaster, is many things: a credible news source for presenting different perspectives, notorious for airing…
Anjuli Bedi
Apr 30, 2015
Seeking Alpha’s Rocco Pendola on the State of Financial Media
Seeking Alpha’s Rocco Pendola on the State of Financial Media
If you spotted Rocco Pendola sipping tea at Caffe Luxxe in Santa Monica, he probably wouldn’t fit the stereotype of someone seriously…
sean burch
Apr 9, 2015
Getting Real about Virtual Reality
Getting Real about Virtual Reality
Virtual is the new reality. The creation of events in a simulated environment that transports viewers to a virtual location, that feels and…
Raakhee
Apr 8, 2015
Mbaobao: We Did Better Outside of Tmall
Mbaobao: We Did Better Outside of Tmall
Mbaobao has tried to transform itself from a popular handbag store specializing in selling fashionable women’s bags on Tmall (which is an…
Mianmian Li
Apr 7, 2015
Party A, Party B
Party A, Party B
Stories between Party A and Party B are a running joke in China. Party A outsources work to a service provider, such as Party B. For…
Wenyi Zhong
Apr 6, 2015
Paid, and Earned, and Owned! Oh My!
Paid, and Earned, and Owned! Oh My!
The Media Impact Project Grapples with Digital’s Impact on the Public Relations Field
Meryl Press
Apr 2, 2015
Going Long: How The Young Turks Play the Internet’s Long Game of Content
Going Long: How The Young Turks Play the Internet’s Long Game of Content
Steven Oh is playing a long game. As chief operating officer of The Young Turks (TYT), the former founder of a frozen yogurt chain is…
Audrey Cleo
Mar 11, 2015
Measuring Beyond the Page View
Measuring Beyond the Page View
How the Media Impact Project Attempts to Wean Newsrooms Off Simplistic Metrics
Cassie Paton
Feb 17, 2015
Monetization and New Media
Monetization and New Media
JOUR 577 . Professors Gabriel Kahn + Sasha Anawalt
Gabriel Kahn
Oct 6, 2014
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