Early in 2015, we took a deep look at how many users have their bluetooth on. As pioneers in the beacon and location-based marketing space, this was a question Rover was often asked…
Since our earliest beginnings as a location-based campaign platform, Rover has always placed an emphasis on mobile engagement through great content. Why? Because fundamental to our product and our team’s…
The Maturing of Location-based Marketing — reflection as we enter the teen years
The last few years has seen a number of bumps, hiccups and even disappointments as marketers have sought to explore and define a mobile strategy that includes what has come to be referred to as proximity, or Location-based marketing. Early…
