For the budding entrepreneur, small business owner or startup, it can be a battle to find relevant advice and guidance for the digital marketing approach that works best in a mobile-always world. While enterprises may enjoy the luxury of a dedicated marketing department overflowing with the best tools and insights, the reality for the small business owner is a well of resources that is decidedly… emptier. When budgetary constraints vie with passionate creativity as a top priority, many entrepreneurs can get tripped up with the crucial task of effectively marketing their novel idea, product, or service. Just For Starters exists for this purpose, recognizing the need for a focused space where imaginative go-getters can learn about the intricacies of mobile engagement and digital marketing. From tried and tested SMS marketing techniques to new-age technologies like live chat and Artificial Intelligence (AI), we’ll equip you with the tools to share your ideas with the people who should be hearing about them — and on the mobile devices they use most. Let’s get started, shall we?