“Millennials aren’t difficult to market to; they’re different to market to.”

From the start, this new generation has shared a unique mindset. They have a way of looking at the world in a more undefined way. By this, I mean to say that they don’t see their life path as set in…

“Millennials Have Started ‘Personal Branding’ Themselves Online.”

On a surface level, I take selfies because they are a way to capture memories with friends and show my followers what I’m doing. But if I honestly ask myself why I take selfies, it’s to promote “Brand Kanika.”

“Loyalty drives traffic and sales”

From a retailer’s standpoint, customer loyalty is the ultimate goal. Every ad, every promotion, and every image shown to consumers is intended to lure them in and keep them there.

“The ones that are going to win are going to be those that personalize the consumer experience.”

After a while, I got used to personalized ads and actually liked having those little reminders and suggestions show up here and there. It tells me that brands are…

Millennial Shoppers are online while in-store.

Millennials are very different types of shoppers than previous generations. They are more likely to use their phones while shopping in stores, whether it be to look at product reviews, search for better prices, find coupons, or something completely…

“Gone are the days of one-size-fits all manhood.”

Men are getting more knowledgeable about beauty and are starting to pay more attention to their look, with hair care as the biggest category and shaving coming in second.

“The brands that millennials continue to shop from are the ones they see themselves in.”

Millennials tend to identify with brands on personal and emotional levels. They look for brands that they can relate to and those whose values and status align with their own so…

Millennials Don’t Want Typical Ads

Millennials are on entirely new platforms and devices compared with previous generations. They no longer watch TV or read magazines — they do most everything through technology.

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I’m so excited that after nearly a year of hard work, New Degree Press, my book publisher, has just released Talk Beauty To Me: How Marketers Can Speak the Language of Beauty To the Next Generation in paperback and e-book. It’s available for purchase online via Amazon or other traditional online…

“Digital is changing the world.”

Digital channels, such as mobile and desktop, are starting to play a larger role in consumer’s purchase decisions. This is especially true among millennials, who seeking out these integrations.