“Gone are the days of one-size-fits all manhood.”

Men are getting more knowledgeable about beauty and are starting to pay more attention to their look, with hair care as the biggest category and shaving coming in second.

Kanika Malaviya in Talk Beauty to Me

Dec 4, 2017

“The ones that are going to win are going to be those that personalize the consumer experience.”

After a while, I got used to personalized ads and actually liked having those little reminders and suggestions show up here and there. It tells me that brands are…

Kanika Malaviya in Talk Beauty to Me

Nov 27, 2017

“Loyalty drives traffic and sales”

From a retailer’s standpoint, customer loyalty is the ultimate goal. Every ad, every promotion, and every image shown to consumers is intended to lure them in and keep them there.

Kanika Malaviya in Talk Beauty to Me

Nov 20, 2017

Millennials Want Nourishment From More Than Just Their Food

2016 was coined the year of “hygge” in the US. When I first read that I wondered, “what in the world could that possibly mean?” Is it something good or bad? Should I be worried? Questions were flooding my mind.

Kanika Malaviya in Talk Beauty to Me

Nov 13, 2017

Welcoming the “Pretend Journalists”

An influencer is a person or group that has the ability to influence the behavior or opinions of others. This can be anyone — a friend, a family member, a random product reviewer, or a celebrity. In the beauty industry, bloggers make up a significant portion of these…

Kanika Malaviya in Talk Beauty to Me

Nov 6, 2017

Millennial Shoppers are online while in-store.

Millennials are very different types of shoppers than previous generations. They are more likely to use their phones while shopping in stores, whether it be to look at product reviews, search for better prices, find coupons, or something completely…

Kanika Malaviya in Talk Beauty to Me

Oct 30, 2017

“Digital is changing the world.”

Digital channels, such as mobile and desktop, are starting to play a larger role in consumer’s purchase decisions. This is especially true among millennials, who seeking out these integrations.

Kanika Malaviya in Talk Beauty to Me

Oct 23, 2017

“Millennials’ frugality is a boon to discount retailers.”

Millennials spend less on beauty than other groups because we tend to make less money. Interestingly enough though, we are more likely than other generation of consumers to buy more units of beauty products. According to a 2015…

Kanika Malaviya in Talk Beauty to Me

Oct 16, 2017

Millennials Don’t Want Typical Ads

Millennials are on entirely new platforms and devices compared with previous generations. They no longer watch TV or read magazines — they do most everything through technology.

Kanika Malaviya in Talk Beauty to Me

Oct 9, 2017

“The brands that millennials continue to shop from are the ones they see themselves in.”

Millennials tend to identify with brands on personal and emotional levels. They look for brands that they can relate to and those whose values and status align with their own so…

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Talk Beauty to Me

Author of Talk Beauty to Me: How Marketers Can Speak the Language of Beauty to the Next Generation

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