Marketing

The Voice Brand Component [Post Resurrection]

The Voice Brand Component

This was a post that was originally put up this summer. We’ve found ourselves referring to it a lot lately, so we thought we’d repost it.

Strategy, Tactics and Flexibility

We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly. We were working with someone a while back, an incredibly bright design firm, degrees (and good ones) up the…

Interview: Content Production with Vanessa Rhinesmith — Part I

[caption id=”attachment_1179" align=”alignleft” width=”170" caption=”Vanessa Rhinesmith”]

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How to Effectively Market Your Excellent Customer Service

I’ve been working with a company that has great customer service. No, really, they can actually say they have some of the best in the industry — they get orders filled quickly and can produce niche products with relative ease…

2010 Marketing Predictions and Hopes

Well, it’s that time of year again. What did we all just DO? Where is it all GOING? Here are a few of my predictions. Most of them I truly feel will happen, but some of them I just really really hope to have happen.

Segmenting your “Social Media Marketing” for Success