Keynote: The New Media Rollercoaster, Cynthia Gordon, VP of New Media Marketing from Universal Orlando Resort
Panel: Social Media Marketing in Tough Times — Who Should Do What & What Should They Do?, Todd Defren, Principal at SHIFT Communications
[Check out Anya’s post on Community Platforms]
Christopher S Penn: Study Something Old to Learn Something New
Session: Bringing Web 2.0 Marketing to Dow Jones — Alan Scott, CMO of Dow Jones
Chris: How did you get involved in marketing