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Kate Brodock

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Kate Brodock in Kate Brodock

Aug 7, 2009

Legal Issues and Social Media Use in Organizations

We talked a little bit today at SMB15 about getting over legal hurdles within a company in order to use social media, and how to convince decision-makers — the legal department — that it’s worth it.

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Kate Brodock in Kate Brodock

May 18, 2009

Viral marketing vs word-of-mouth marketing?

I was talking to someone last week about the focus of her firm, and she said to me “We don’t really do word-of-mouth marketing, right now we’re into viral marketing.” It was one of those moments where you stop and think you missed something huge…

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Kate Brodock in Kate Brodock

May 1, 2009

B2B Voices Post: Case Study on ShipServ

The social media program that this case study is based upon was a joint effort between ShipServ and Velocity Partners, a London-based B2B Marketing agency specializing in technology markets.

Kate Brodock in Kate Brodock

Apr 15, 2009

TiESE: Twitter — What, why, who and how for Non-profit organizations

Amy Sample Ward was unable to present at our event, but has a really great presentation that she’d like to contribute.

Twitter Presentation

Kate Brodock in Kate Brodock

Apr 13, 2009

TiESE: Case Study Two — ACCION

Case Study Two: ACCION USA

Julie Soforenko, Marketing and Outreach Coordinator of ACCION USA

Our panelists give Julie some valuable feedback on the social media strategy for ACCION. Please add your own advice for her if…

Kate Brodock in Kate Brodock

Apr 13, 2009

TiESE: Case Study One — Millenium Campus Network

Case Study One: Millenium Campus Network

Sam Vaghar, Managing Director of Millenium Campus Network

Our panelists give Sam some valuable feedback on the social media strategy for MCN. Please add…

Kate Brodock in Kate Brodock

Apr 3, 2009

B2B Voices Post: 4 Great Reasons to Start a Social Media Program as a B2B

A lot of B2B marketing professionals or departments have wondered what, if any, benefit they would get out of adding social media

Kate Brodock in Kate Brodock

Feb 9, 2009

Guide: Quick ‘n Easy Guide to Online Advocacy

I just posted up over at DigiActive about the new Quick ‘n Easy Guide to Online Advocacy that was put together by Tactical Technology Collective.

It offers ways to use social networking and web 2.0 tools to improve advocacy…

Kate Brodock in Kate Brodock

Dec 13, 2008

Publius Project: The Revolution of the Online Commentariat

Image by Getty Images via Daylife

I wanted to quickly point to a great essay by Peter Daou concerning the internet and politics in 2008. It discusses the distinction between a campaign that is remarkably…

Kate Brodock in Kate Brodock

Nov 28, 2008

Corporate Blogging Slide show

Here is the full presentation, with audio, for the presentation on corporate blogging:

And here are just the slides for the talk:

Corporate Blogging: When, Why and How

View SlideShare presentation or Upload your own. (tags: blogging business)