One of the projects I undertook last year was to build out an analysis model for deciding what factors go into a…
The newest trend in modern companies, other than diversity in hiring, appears to be how best to…
Clickbait title aside, I wanted to write something that I’ve been plagued with for a long time now. On my…
Over the last 5 years the phrase ‘the marketing playbook has changed’ has been rolled out so many times that…
Academia was never my forté. Without sounding like a complete arsehole: I’ve always been smart enough to be lazy. In…
In the last few years the world of marketing has been eaten by software. In fact, it feels like…