Crisis Management: Dove Body Wash Ad Evokes Outrage on Social Media

The Crisis:

Social Media Audit — Eye Buy Direct

When I was search for a brand to select for this assignment, I was having trouble at first find a…

ADPR 4300 — Book Report #1: Sarah Weise’s

“InstaBrain: The New Rules for Marketing to Generation Z”

Influencers

Influencers are taking over simply because they’ve got the power to gain followings in tremendous flocks like musical artist-fan armies Beliebers and Swifties. My best friend and I have conversations all the time about how we’ve missed our opportunity to hope on the bandwagon and start a YouTube channel…

I Have to Check my Phone How Many Times a Day?

You won’t believe how much my thumbs are caught…

Thumb-Stopping Content

Like many of my fellow ADPR 4300 classmates, the content that I consider to be “thumb-stopping” tends to cater around…

The Future of Social Media

For my generation, we have been fortunate to never experience waiting for a turn to use the household landline…

Social Media Interview

I recently had the pleasure of meeting with Julia Donofrio, the Executive Social Media Producer of the Marquette Wire. She shared how social media is a fundamental medium she utilizes to help her spread the news and promote Marquette Wire content- both print and multimedia to the…

Engaging Social Media Content — Fall ‘19

Spongebob Memes Are Popping Up Everywhere!

Hey there!

I’m Kennedy Coleman, a current senior at Marquette University with an advertising major and digital media minor in the Diederich College of Communication. This semester, I’m looking forward to getting the chance to delve into the ADPR 4300, “emerging and social media”. More specifically, it’ll be interesting…