UI/UX Design Agency

A theory on how our brain perceives designs and makes connections

Why Less Can Be More

A tale of segmenting your designs by the nature of purpose

Product cannibalization is not easy to predict, so better to be on the lookout

But can your failed iterations be redeemed?

The evolution of front-end development

Development meets inline design

Maybe a monkey or an owl can help

Sometimes you just have to K.I.S.S

So many frameworks… But why?

Everyone’s talking about the designer-developer gap, what about the product manager-development one?

It cuts both ways

Stereotypes exist even in the developer/designer world

Tis’ a battle with no clear winner.

Once upon a time, within the heart of a bustling design studio, a unique entity named “Scribble” was born. Conceived as a spark on a blank…

The story of its evolution since the advent of digital devices

You might not be as unbiased as you think

You can’t expect them too either

Trends come and go but…few interfaces remain the same

Turning Ideas Upside Down — The Power of Inversion in Product Management

Your user inputs will never be perfect

50% of potential sales are lost, because users can’t find what they need

And how does it help identify what’s wrong?

Who should deal with complexity, users, or the design?

Is it far-fetched to say Airbnb won because of its design?

Making every single design element user friendly

The power of ‘why’ and how you can solve problems using just 5 of them