“Tell me about your customers.”
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.Edward de Bono
Our field is full of tools and techniques for planning and executing contextual research projects, but the truth is sometimes you just have to make it all up as you go. I ran into this during a project while interviewing local farmers in Savannah. I wanted to understand how…
Designers know how to throw a good conference, and the 2012 Design Ethos conference in Savannah, Georgia, was no…
My MFA thesis sent me into a Design space that I can’t imagine any of my friends or…
Unconventional thinking is distracting, if not outright threatening. It’s hard to argue with rational decisions…
