Marketing lessons from Lidl’s Milbona evaporated milk

Lidl’s Milbona evaporated milk is a perfect example of how a private label product can compete with well-established brands and dominate a market segment.

Is the Art of War, by Sun Tzu, still relevant today?

Whether you are an experienced or new manager of people and resources, the Art of War, by Sun Tzu, is a powerful book that can take you to the next level, by turning you into a dynamic, fearless leader.

Is “seagull management” unfair to seagulls themselves?

Although the phrase “seagull manager” tends to be used in numerous cases in management, it is not an officially recognized business management term, such as, for example, Maslow’s theory on the hierarchy of needs, which is extensively…

Book review: Who moved my cheese, by Dr. Spencer Johnson

Does the world need new leaders?

Leadership is a commodity that never seems to be in adequate supply.

Whether leadership can be taught, or not, which is an argument that has been going for ages, the supply of leaders in business and society will probably never be enough to keep…

Mainstream leadership theories versus the Blue Ocean Strategy model

Much discussion takes place nowadays, regarding whether the practice of leadership has actually changed, or not, over the years, over the centuries, and across generations.

Definition and types of business competitive advantage

According to the Oxford Dictionary of Business and Management, “…the ultimate target of a firm’s competitive advantage strategy is to reduce costs, without compromising consumers’ perceived value”.

Business disaster management: Steps to follow

“It’s all over now. The crisis has finished and it has left behind a picture of disaster, causing pain and despair to an honest and hardworking business owner. It is difficult to estimate and assess the amount and degree of the damage, since the…

Restaurant management rules to win the customer game

A restaurant business is basically an organization, the main role of which is to successfully serve the needs of three particular groups of people who are associated with it, i.e. its guests, owners, and staff.