In my earlier post analyzing the navigation menus of 50 US Senate campaign websites, we learned about the importance of a user’s expectations and meeting those expectations:

“Usability suffers when a site fails to…

Campaign Website Navigation: A Usability Test

A special word of thanks to Optimal Workshop for helping me out with this test…

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Last week, Targeted Victory hosted their annual Audience Summit. Here are some key insights the speakers shared that are worth “inwardly digesting.”

Michael Slaby, Timshel

“We’re at the point…